The y-axis represents "a ratio of the share of shape type in new logos in a given year to the share of shape type in dying logos from that year," meaning if 20 percent of circle logos die this year ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

If their logos are any indication, TV nets are looking to become a little more well-rounded. A number of broadcast and cable webs have gone circle-centric, redesigning their logos to incorporate the ...

The NBA unveiled a special diamond-shaped logo that it will use to commemorate the league's 75th anniversary, as reported by CBS Sports among other outlets. The commemorative NBA 75th Anniversary ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

The Abba logo is the most pop of our pick of the best band logos. The famous ambigram design with its mirror 'B's in the centre has been with the band for much of its history, having first appeared on ...

Coming after the news that they filed a trademark for an R logo similar to that of the Spirit R, Mazda has now done the same for another one of it’s icons: the rotary engine. The trademark filing ...