Satisficing is the way most decisions get made. It is the practice of making a decision by choosing the first available option that works, rather than trying to identify the optimal or best option.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

Economics is not very fashionable among startup founders, and with good reason – the field of study doesn’t always translate well into actionable, practical knowledge. Domain, technical, and marketing ...

Have you ever felt crushed by the endless need to make the “perfect” choice? You're not alone. Decision-making can be exhausting, especially when every option feels overwhelming. That’s where the ...