This paper concerns the development of advertising for Ruddles, the brand name which encompasses Ruddles Best and Ruddles County. It describes how the planning thought process identified a challenging ...

Greene King is launching an apple-flavoured beer as a sister to its iconic Ruddles ale brand. Ruddles Orchard, a 4.2% abv ale blended with apple juice, will sit alongside the brewer’s Ruddles County ...

Rudd and Abbott are barnstorming the United Kingdom in a massive advertising campaign. Oops, actually, we mean Ruddles and Abbot, a couple of English Pale ales which ...