Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

Fluoride, found in toothpaste and public drinking water, protects against tooth decay. (Getty Images) Fluoride is a mainstay of dental care, whether it's delivered in a treatment at your dentist's ...