Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Retargeting has become an indispensable strategy for re-engaging potential customers and driving conversions. Unlike traditional marketing, retargeting focuses on already warm leads who have taken the ...

We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. If you’ve seen the same advertisements repeatedly on your social media feeds after ...

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie ...

Let's face it: our target customers are now spending only a small fraction of their time online looking at emails and Googling for information -- most of their time online is now spent visiting social ...