Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For those following the Chrome cookies saga closely, the decision to not phase out ...

As businesses settle into the ‘new normal’ of the GDPR world, savvy marketers and legal experts will have had their heads firmly turned to the next, fast ...

Demandbase, a B2B online targeting and personalization platform, has launched a cookie-less solution for B2B advertisers that allows them to retarget businesses that have visited their websites. The ...

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...

On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a ...