Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

This illustration depicts a woman shopping with multiple bags, symbolizing omnichannel marketing and a seamless shopping experience. The interconnected icons around her represent the integration of ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's head start in retail media explains part of this imbalance, ...

In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily on monetizing their ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...