Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

While discounts and points still motivate participation in loyalty programs, softer perks – like exclusivity, early access, and VIP treatment – rank among the strongest loyalty drivers across ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

Wayfair has launched a new membership loyalty program across all of its banners, including Wayfair, AllModern, Birch Lane, Joss & Main and Perigold. The program costs $29 per year with rewards that ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

Today, earning customer loyalty demands more than a singular program based on tiers, currency, or points — it requires an overarching strategic initiative that drives engagement across all touch ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...