Despite the explosion in popularity of e-sports, some still dispute the veracity of gaming being called a "sport", but sportswear giant Puma doesn't need any convincing. It has teamed up with gaming ...

The three-year long wait between seasons one and two of “Squid Game” is finally set to come to an end December 26, and when that day comes you’ll be able to wear Puma sneakers made in collaboration ...

Leading brands such as Puma, Crocs, Mattel and Pull & Bear have crafted products inspired by the show’s themes, aesthetics and characters, ensuring fans can take a piece of the “Squid Game” experience ...

The NBA season is almost here. Players report for their team's annual media days clad in fresh uniforms and new sneakers. Charlotte Hornets point guard LaMelo Ball is taking a different approach to ...

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming. The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer ...

Have you ever wondered how much of a better gamer you could be if only you were wearing the proper attire? Probably not, but Puma's hoping you'll pay a premium for a pair of "gaming socks" nonetheless ...