Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79 or more online. The school supplies marketer, a ...

At my work, there is a big promotion spot opening up but the competition is fierce. I really want it and I am doing everything I can possible to ensure that I get the promotion, but what if I do not ...

Direct response premiums tend to fall into one of two categories: either “Perhaps the kids will like ’em” or “Sure it’s clever, but does it really sell what the marketer’s offering?” The Web has ...