NEW YORK — The race for retail media dollars continues to heat up with a field that, in the past year alone, added networks from Walgreens, Dollar Tree and, just last week, Lowe's. Kroger, which has ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, programmatic marketing is about automation and precision.

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if ...

Digital advertising faces fraud, clutter, and brand safety risks as programmatic advertising grows. Is automation putting ...

Programmatic ads are big business. In fact, according to eMarketer, programmatic ads are expected to make up over $14 billion of the approximately $58.6 billion total digital advertising spend in 2015 ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift.

When HCPs' doors closed due to COVID-19, pharma opened a digital window. A new study (PDF), "Programmatic Trends in Pharma HCP Marketing 2022" by Doceree, a global network of HCP-only platforms for ...

Programmatic recruitment marketing may not roll off the tongue easily, but it’s the newest tool in a recruiter's box set to combine the powers of HR and marketing at their finest. At its best, ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...