Since its inception and ascent as a scalable advertising medium, digital media has been in a continuous state of change and rapid evolution. Programmatic advertising, which is simply the automation of ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...