While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders in Q2 2014, after being the fifth ...
New York, May 8, 2023 – In 2023, CPG marketers face many hurdles to find and engage their ideal shoppers. Today, global programmatic media partner MiQ announced a new shopper intelligence solution, ...
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and ...
Brands, which are often considered old friends to consumers, look to comfort them in times of crisis. Perhaps that why several market categories are advertising more, but not necessarily because they ...
Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk (TTD) with Instacart's (CART) Retail Media Data SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), ...
The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...
More and more retailers are looking to monetize their data, forming deals with DSPs, creating their own programmatic marketplaces, and promoting pre-optimized audiences. Kroger, one of the nation's ...
NEW YORK — The quickly growing retail media channel is a hot topic at Advertising Week New York, with some expressing the desire for retailers to eventually “decouple” their first-party data and allow ...
SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader ...
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