Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...
In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...
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VIOOH Links Up With Atmosphere TV Giving Clients Programmatic Access To The Streaming TV Platform
Digital Out-of-home (DOOH) supply-side platform VIOOH has inked a strategic partnership with Atmosphere TV, a streaming TV ...
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered ...
NEW YORK, Aug. 16, 2023 /PRNewswire/ -- Today, Direct Digital Holdings (DRCT), Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform ...
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...
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