For the past few years, during the spring lead-up to the upfronts, I felt sure that the coming year would be a turning point for programmatic buying. But I’m not sure it has quite happened yet — so ...

When programmatic exploded a few years ago in digital, it became instantly attractive to advertisers and their agencies due to its ability to replace mass advertising with more personalised ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – ...

Remember last year how “big data” took over the digital scene as everyone’s favorite buzzword? This year we’re all adding “programmatic” to our mainstay vernacular. Like “big data,” programmatic is ...

The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

How big is programmatic buying? Advertising intelligence company MediaRadar has crunched the numbers and found that 75 percent of all the brands it tracked placed digital ads programmatically in Q1.

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

An advanced advertising firm focused on audience-based television campaigns now has programming interoperability for its “OpenID” identifier, which can determine linear and digital audiences and takes ...