Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data. Recurrent Ventures is ramping up ...

Vevo is introducing programmatic unified auctions for its premium connected TV inventory globally, helping it to maximise ad revenue. A significant upgrade in capabilities also enables TV-like ...

What’s causing the change? The main problem with the programmatic auction, as it’s run today, is that it doesn’t allow advertisers to achieve the win rates they need to reach audiences at scale. This ...

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video.

Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad ...

PubMatic has added several enhancements to OpenWrap, its unified auction tool for publishers. The changes are designed to help publishers and app developers achieve “higher performance, more nuanced ...

NEW YORK--(BUSINESS WIRE)--Two of the leading programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - today announce mutual support for each other’s mediation ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...