Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data. Recurrent Ventures is ramping up ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in ...

What’s causing the change? The main problem with the programmatic auction, as it’s run today, is that it doesn’t allow advertisers to achieve the win rates they need to reach audiences at scale. This ...

In the early days of programmatic, full automation of media buying was considered the backbone of the channel. In other words, simplicity induced enormous initial growth: the highest bidder in an open ...

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video.

New Programmatic Advertising Study Reveals $6.6 Billion Cost of Bid Shading Cognitiv Surveyed Digital Media Buyers and Industry Experts to Understand and Uncover the Financial Impact of Bid Shading on ...

Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad ...

The Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, ...

There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...