Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...
AUSTIN, Texas, Feb. 10, 2026 /PRNewswire/ -- Growth Channel and Speedeon announced a new partnership enabling advertisers to ...
The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in ...
As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...
In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...
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