Sales promotions are a short-term promotional technique where a company lowers prices to attract more customers and revenue quickly. The product life cycle includes four stages of development all ...

The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...

In a recent TikTok post, IShowSpeed attempted the “Speed shop” based on a viral Chinese live streamer who reportedly made $18.7 million in just 7 days, promoting products continuously. She spends ...

After inflation prompted consumers to make deal-driven (as opposed to brand-driven) shopping decisions, consumer packaged goods (CPG) companies are desperate to win back their loyalty—at the right ...

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. But if we learned anything ...

Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search. This addition ...

Boost visibility, engagement, and sales in 2026 with limited-time promotions. Learn why flash offers help home-based businesses attract customers fast and stand out online.

Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad ...

Google is highlighting top shopping deals in search results in an effort to boost visibility for retailers while ensuring shoppers get the best available prices. In a series of related updates, Google ...