Event attribution seeks to tease out the influence of human-caused climate change on specific weather and climate events. This study will update and expand on the 2016 National Academies report, ...
MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital campaigns. Here Steve Latham, Founder and CEO, Encore ...
How a firm evaluates its past alliance performance can influence its choice between future alliances and acquisitions. The core tenet of performance feedback theory is that the evaluation of past ...
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