When you’ve mastered the art of persuasion, it’s easy to get people to do what you want. This video goes over six of the science-backed shortcuts you can use to start influencing others. Three of The ...

So here’s a question. Given a budget for executive education, where would you spend the money? On a developmental program that is cognitive and technical in nature, or on a program that is more about ...

While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

“You can’t always get what you want. But if you try sometimes, well, you might find you get what you need.” —Mick Jagger and Keith Richards While I doubt challenging workplace conversations served as ...

Your article was successfully shared with the contacts you provided. Whether you are conducting a one-on-one interview with a prospect, motivating your insurance sales team or delivering a keynote ...

Bad pitches ruin good products. That much has been true since the dawn of sales and isn’t changing anytime soon. What has changed, though, is that the average salesperson can’t rely on their ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil.They simply exist. Just as nuclear energy can be used to create electricity or an ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...