Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

In today’s competitive landscape, digital-first challengers and fintech companies have expanded customer options, making loyalty less secure. This is why customer retention strategies in banking are ...

The streaming video ecosystem is shifting focus from maximizing subscriber growth at all costs to maximizing profit. The goal for over-the-top (OTT) businesses has become less about getting new ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Predictive analytics can be applied to various use cases, with three of the most common ...

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

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What if your e-commerce platform could anticipate your customers’ needs before they even realized them? Imagine an intelligent system that not only predicts which products a customer is likely to buy ...