Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Cruise loyalty programs have always been popular among frequent travelers for offering perks like priority boarding, exclusive events, and onboard discounts. Many cruisers see these programs as not ...