Point-of-care (POC) healthcare marketing is on the rise, experiencing 171% revenue growth since 2019 to surpass $803 million ...

The European Commission (EC) has adopted its pharmaceutical strategy for Europe. The announcement follows a period of consultation earlier this year and meets the EC’s goal of finalizing the strategy ...

Deanna Horner, EVP of Enterprise DIRECT Strategy at EVERSANA, breaks down what's fueling pharma's embrace of direct-to-patient models. The direct-to-patient (DTP) channel has moved from experimental ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Omnichannel marketing has proven itself as a powerful strategy across industries, and healthcare and pharma are no exception. In this insightful episode, we sit down with Jaclene Johnson, Vice ...

State privacy laws are reshaping the way pharmaceutical companies reach patients, said Katie Carr, chief revenue officer at Swoop, in a conversation with Fierce Pharma Publisher Rebecca Willumson.

LONDON--(BUSINESS WIRE)--As coronavirus continues to wreak havoc across industries, Quantzig’s sales analytics experts analyze the recent challenges in the pharmaceutical industry and explain why a ...