The Drum

How Persil forged a partnership with Arsenal FC to take ‘Dirt is Good’ to the next level

Winning Gold at The Drum Awards for Advertising in the Online Video (Long Form) category was Persil and Lola MullenLowe with a campaign that aimed to take the highlight successful ‘Dirt Is Good’ ...
The Drum

‘Every stain tells a story’: Arsenal and Persil launch campaign to tackle period stigma

Arsenal players Beth Mead, Leah Williamson, Katie McCabe, and captain Kim Little star in Persil's new ‘Dirt Is Good’ campaign, aiming to break the stigma around periods in sports. According to ...