Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

Starting November 1, Colgate, Tom’s of Maine, and Hello brands will display “safe, age‐appropriate amounts of toothpaste” for children under six, Paxton announced Monday. In particular, any image ...

The product comes with the ADA Seal of Approval, and is formulated with active fluoride to strengthen teeth and fight cavities. As per the safety guidelines, children aged two to six years should use ...

You are being scammed. Almost every toothpaste commercial has made you believe that you should squeeze a generous ribbon of toothpaste across your brush—a perfectly curved stripe stretching from ...

A toothpaste infused with peanut proteins could help to prevent serious reactions in people with a peanut allergy. The treatment has passed a safety trial in adults, with the researchers now hoping to ...

The European Academy of Paediatric Dentistry's Board and Council have increased the fluoride dose recommended in their guidelines for children's toothpaste, the organization announced. Though the ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...