Reliable identification of the physician–patient relationship is necessary for accurate evaluation. Standardization of evidence-based attribution methods is essential to improve the value of ...

A new paper from the Society of Actuaries examines considerations for providers looking at alternative payment models, including elements of attribution methodology and the challenges and ...

Ipsos MMA brings a new approach to measuring the impact of commercial investments across the patient and physician journey to maximize the value of campaigns for Pharma brands and their agency ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Healthcare providers are increasingly reimbursed for patient health outcomes, which is part ...