Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much. Embracing PR as part of ...

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that ...

In the world of public relations, there is a growing trend of agencies billing clients based solely on the amount of media coverage they secure. At first glance, this model seems simple, ...