Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. With the increase in automation offered by Google ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative. The systems running our campaigns are, for ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...