Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

There is a trend occurring in the world of online marketing, and it’s the increasing overlap between SEO and public relations. If you understand what is driving this, you will instantly benefit just ...

When a company states they want PR, want are they really asking for? That is the key question. I have heard responses like, "I want our brand to be a household name," "I want stories in major ...

Opinions expressed by Entrepreneur contributors are their own. It is undeniable that social media is an important PR tool. So, you’d think that businesses and public figures would be extremely careful ...

Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 ...

Good PR is an important part of any SEO strategy. It can get you influential links, social proof that helps you convert, and more. Here are 11 ways you can go and get coverage. Most people know that ...