If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

Android One has been around for a couple of years now, and the program has seen dozens of product launches in that time. Now, Google is giving the Android One brand a small refresh thanks to a brand ...

Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

The Red & Black is a 501c3 nonprofit. Please consider a one-time gift or become a monthly supporter. Cancel anytime. For years, the University of Georgia was represented by a simplistic arch in the ...

Ferrari has likely sent cynics--and close observers of Formula One in general--into fits of laughter after issuing a statement on its official Web site that categorically denies any correlation ...

Kevin is a passionate news writer and journalist with years of experience covering a variety of topics ranging from pop culture to hard-hitting local news. As a film enthusiast first and foremost, ...

Despite claiming it didn't copy the GameCube logo, Polium is scrapping it and creating a new logo because of course they are. A company called Polium has stirred up quite a bit of conversation among ...

A logo is meant to be a brand’s most enduring symbol, a graphic totem that distills a company’s essence down into a single graphical mark that is beautiful, flexible, and memorable. Crafting such a ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

Paramount has officially unveiled the logo for its upcoming animated film Transformers One, previewing the upcoming origin story. The logo comes during Paramount’s CinemaCon presentation on Thursday ...