Nokia, once a trailblazer in the world of mobile phones, has been faced with a burgeoning smartphone market and has seen a decline in its market share. Other than launching a whole new line of phones, ...
Back at Nokia World last September, Nokia was at its most defensive about its way of doing things. The Elop announcement had only just happened and Nokia lifers, from Anssi Vanjoki downwards, were ...
Brand consistency is one of the trickiest design problems facing global corporations today: How does a company maintain its look and feel across borders and languages–in both the United States and ...
Nokia's current typeface — Nokia Sans — feels like one of the great constants in the consumer electronics industry, a design that instantly screams "Nokia" the moment you see it (for better or worse).
Nokia Sans, one of the most familiar typefaces worldwide and a brand recognition money can't buy, is about to become irrelevant. The world's largest phone maker has unveiled a new font dubbed Nokia ...
Nokia has unveiled its new typeface and branding strategy, dumping the old Nokia Sans font and adopting the new Nokia Pure both in their publicity material and on handsets. Designed to be "unfussy and ...
If Nokia's decision to adopt Windows Phone 7 appeared something of a departure, then the abandonment of Nokia Sans the Finnish firm's iconic typeface could be verging on heresy in certain circles.
Nokia is turning over a new leaf. The company has been taken over by an ex-Microsoft vet, and they're largely ditching Symbian in order to focus on Windows Phone 7. It's a fresh start for an old ...