Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair. Subscribe to read this story ad-free Get ...

Runners don't fall in love with a brand at the finish line. They fall in love during the dark early mornings, the hard nights, and the lonely kilometers where motivation fades and doubt takes over.

Nike Football’s Night Mode FC has won two Golds in Digital Experience and Gaming at The Drum Awards for its approach to reaching 17- to 25-year-old footballers who prefer late-night streaming over ...

Nike Women’s target audience is 19- to 25-year-old women who are transitioning into adulthood. Unfortunately for both W+K and Nike, young women in China, "Either hate sport or just don't have time for ...

After posting a blog entry on our site titled "How big brands screw up search," I got to thinking... let me pick out one such company and give a live example. Today, I am picking on Nike (sorry, guys) ...