Some companies claiming to be “mobile demand-side platforms” are veiled mobile ad networks, or at least they’re mobile ad network-like. Which is to say they may be taking margin without disclosing ...

Less than one year after entering the mobile programmatic space, data platform and app analytics firm Apsalar wants out. The company announced its exit from the “programmatic media business to focus ...

Sizmek, an open ad management platform that has built out support for programmatic advertising over the past year, has taken another big step into the programmatic ring. The company on Thursday ...