The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at ...

Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should they look next to develop a more robust local media mix? Local video ...

The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years raises many questions. For marketers who bet big on the ...

How can businesses remain a step ahead and maximise their campaigns in response to the evolving behavioural patterns of digital users? The answer is simple — reevaluate your digital strategy. Despite ...

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...