Aquila, the Association of National Advertisers' (ANA) cross-media measurement subsidiary, has struck a deal with audience-measurement firm Samba TV to provide streaming viewership data as part of ...
Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen's Big Data + Panel, the first accredited national ...
Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback