You might have purchased matcha from your local coffee shop after seeing plenty of green drink content over the past few years, from mint matcha milkshakes in time for St. Patrick's Day to matcha ...

From ancient Japanese tea ceremonies to modern café culture, matcha has transformed into a global favorite. Understanding its ...

Matcha’s vibrant green color and smooth, frothy texture are the result of centuries of refinement in tea preparation techniques, which began in China and were perfected in Japan. In recent years, no ...

As the consumption and production of matcha has grown globally, there is a matcha shortage within Japan. Soon the consumption ...

Matcha tea, a finely ground powder made from specially grown green tea leaves, has been a staple in Japanese culture for over 800 years. Originally cultivated and consumed by Zen Buddhist monks, ...

Founded by Miami pastry chef and @Sweetportfolio creator Valentina Mussi, the new brand brings transparency, versatility and a fresh approach to matcha culture With Valentine’s Matcha, I wanted to ...

The Matcha Tokyo Opens in Toronto An iced organic matcha from The Matcha Tokyo, opening its first Canadian location May 16, 2026, on Ossington. 100% Organic Matcha by The Matcha Tokyo The Matcha Tokyo ...

The latest Japanese teahouse to open in Manhattan provides a lesson in ancient matcha rituals. The sensory experience begins with the smell of incense inside Sōrate’s new outpost in the Flatiron ...