Almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, behind only ...

In the world of online "fast media", having a marketing background only gets in the way of effective advertising. So writes Jeff Stibel, entrepreneur and brain scientist, on Harvard Business ...

As the marketing industry faces up to the need for greater diversity of thought and experience, one issue that needs tackling is the socio-economic diversity of the profession. Characterised as ...

4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way. The path to the CEO’s office may not always include a pitstop in ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing.