While ad spending often attracts the lion’s share of attention in online video, let’s not forget that video is a marketing tool, too. To be sure, brands are busily spending money to peddle their ...

The holiday season is critical for retailers, offering a significant opportunity to boost sales and engage with customers. A recent survey found that 75% of small and mid-sized retailers heavily ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More LinkedIn has launched a handful of new features and tools aimed at ...

Ad agencies, take note: while marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) ROI, per the CMO Council's fifth ...

So says new research that also found one in four influencers want to establish relationships with brands that are aligned with their moral standpoints on diversity, the environment and social issues.

AI-empowered technology is rapidly transforming the digital landscape as we know it. With more and more businesses seeking innovative ways to boost efficiency and maximize their marketing potential, ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

Findings from Bynder reveal that 67 per cent of marketers are now using AI to boost content production – leaning into the ever-evolving marketing landscape. Bynder, the global leader in Digital Asset ...

Leading into 2023, forecasts for digital ad-spend growth anticipated a downturn, owing in large part to economic uncertainty. But there’s at least one commercial bright spot within the digital realm — ...