Microsoft and Machinima have issued a statement regarding an advertising arrangement that saw YouTube content producers make additional revenue for promoting the Xbox One. The deal paid out an ...
Machinima, a digital entertainment studio focused on fandom and video-game culture, has tapped Don Reilley as VP, head of national brand partnerships. Reilley has worked in ad roles for several ...
Warner Bros. announced that it signed an agreement to acquire full control of Machinima, the digital programming company focused on fandom and gamer culture. Terms of the deal were not disclosed. WB’s ...
Machinima paid YouTubers up to $30,000 to say positive things about the Xbox One, as part of a secret 2013 agreement with Microsoft about an advertising campaign, according to a Federal Trade ...
The growing popularity of eSports is making traditional TV networks take notice. We know ESPN's already working hard to embrace that community, and now The CW seems to be on a similar path. In ...
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