When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX. Companies offering loyalty programs to their customers ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...