Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

A good loyalty program encourages shoppers to come back time and again. However, not all businesses operate on the same customer frequency — and sometimes different audiences can visit the same ...