Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

In 2016, then President of CVS Pharmacy Helena Foulkes made a surprise appearance on ABC’s “Jimmy Kimmel Live” to unveil the option for digital receipts, for those who wanted them. (PRNewsFoto/CVS ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In-store shopping took a back seat during the online ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not only keeps returning but also spreads the word ...