Every growth team wants the same thing. A steady flow of qualified conversations that turn into revenue without burning budget or brand trust. Yet the path to that outcome looks different for every ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

PropStream, a real estate data and analytics subsidiary of Stewart Information Services, has acquired lead generation and marketing platforms Batch Leads and Batch Dialer. The acquisitions merge ...

Opinions expressed by Digital Journal contributors are their own. As someone who’s been deeply involved in the online marketing world, I’ve put more than $500,000 into various courses and info ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...