With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.It’s likely that they’ll need some work ...
Getting a lead is just step one. Step two is following up with that lead. And if you spend all of your time and energy just focusing on step one, and then resting on your laurels at step two, well… ...
Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.
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