A few years ago, I was advising a mid-sized electronics manufacturer struggling to deliver on customer commitments. Its end-to-end lead time was 32 days, but what mattered wasn’t just the number.

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...