For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...
The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...
LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...
LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...
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