Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2 ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Danish toymaker Lego this week unveiled three new electronic additions to its classic building blocks at the Consumer ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...