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Lego Unveils Smart Play

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology.

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Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

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Lego’s smart brick has been eight years in the making – I spoke to the man bahind it

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Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego launches ‘biggest innovation in decades’ with new bricks

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

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The Lego brick just got its biggest upgrade yet — and it comes to life first with Star Wars

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

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Lego just unveiled its first-ever 'Smart Brick' at CES

Smart Bricks, Smart Tags, which are flat LEGO pieces that tell Smart Bricks how to behave (for example, lighting up or making certain sounds) and Smart Minifigures that activate Smart Bricks in their own unique ways,

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Lego just revealed its ‘most significant evolution’ in 50 years — and it’s going to bring its toys to life

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.