A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.
Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE ...
Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.
The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...
Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...
The Lego Group will launch Lego Smart Play in travel retail from March 1, with selected Lego Travel Stores across the US, ...
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